Privacy Policy

Privacy Policy

Last updated: 12 May 2026

Welcome to RIIDE STUDIO ("we," "our," "us"). This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website at www.riidestudio.com (the "Site") or make a purchase from us.

We are committed to protecting your privacy and complying with the Personal Data (Privacy) Ordinance (Cap. 486) of the Hong Kong Special Administrative Region (the "PDPO") .

By using our Site or providing us with your personal data, you acknowledge that you have read and understood this Privacy Policy.

1. What Personal Data We Collect

We collect only the personal data that is necessary for the purposes outlined in this policy. The types of data we may collect include :



Category Examples
Identifiers Name, email address, phone number, billing/shipping address, date of birth
Account Information Username, password, account preferences
Transaction Data Purchase history, order details, payment information (processed securely via third-party payment gateways)
Technical Data IP address, browser type and version, device information, time zone setting, operating system
Usage Data Browsing history, search history, pages viewed, products added to cart, click patterns
Marketing Preferences Your consent status for receiving marketing communications
Communications Any information you provide when contacting our customer service team

Important Note: We do not collect sensitive payment information (full credit card numbers) directly. All payment processing is handled by our secure third-party payment service providers .

2. How We Collect Your Personal Data

We collect personal data through the following means :

Directly from you:

  • When you create an account on our Site

  • When you place an order (checkout process)

  • When you sign up for our newsletters or marketing communications

  • When you contact our customer service team via email, phone, or live chat

  • When you participate in promotions, surveys, or contests

Automatically (via cookies and similar technologies):

  • When you browse our Site, we automatically collect technical and usage data using cookies

  • We use Google Analytics and similar tools to analyze website traffic and user behavior 

From third parties:

  • Social media platforms (if you interact with our social media accounts) 

  • Payment service providers (transaction confirmation only)

3. How We Use Your Personal Data

In compliance with DPP3 of the PDPO, we only use your personal data for purposes that are directly related to our original collection purpose, unless we obtain your express consent for a new purpose .

We use your personal data for the following purposes:

To process and fulfill your orders:

  • Process payments and complete transactions

  • Arrange shipping and delivery

  • Send order confirmations and shipping updates

  • Handle returns and refunds

To manage your account:

  • Create and maintain your user account

  • Provide wishlist and saved cart features

  • Remember your preferences

To improve our services:

  • Analyze website usage to enhance user experience

  • Troubleshoot technical issues

  • Detect and prevent fraud

To communicate with you:

  • Respond to your inquiries and customer service requests

  • Send important service announcements (e.g., policy changes)

Direct Marketing (with your consent only):

  • Send you newsletters, promotions, and special offers

  • Personalize product recommendations based on your browsing and purchase history

  • Notify you about new arrivals, sales, and events

4. Direct Marketing and Your Consent

Under Part 6A of the PDPO, we are required to obtain your express and informed consent before using your personal data for direct marketing purposes .

What this means for you:

  • When you create an account or sign up for our newsletter, you will be asked to opt-in (check a box) to receive marketing communications

  • Silence or pre-ticked boxes do not constitute valid consent 

  • You may withdraw your consent at any time (see Section 9 below)

What direct marketing includes:

  • Sending promotional emails, SMS, or push notifications about our products

  • Sharing personalized offers based on your preferences

  • Notifying you about events, sales, or new collections

How to withdraw consent:

  • Click the "unsubscribe" link at the bottom of any marketing email

  • Adjust your marketing preferences in your account settings

  • Contact us directly (see Section 12)

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our Site. Cookies are small text files stored on your device that help us enhance your browsing experience .

Types of cookies we use:



Cookie Type Purpose
Essential/Required Enable basic site functions such as adding items to cart and secure checkout. Cannot be disabled.
Performance Help us analyze how visitors use our Site (e.g., which pages are most popular).
Functional Remember your preferences (e.g., language, currency, saved cart items).
Marketing/Advertising Track your browsing habits to show you relevant ads on other websites and social media platforms.

Managing Cookies:
Most web browsers allow you to control cookies through your browser settings. You can choose to block or delete cookies, but please note that disabling essential cookies may affect the functionality of our Site.

For more information on how we use Google Analytics and other analytics tools, please refer to our Cookie Preferences available on our Site.

6. How We Share Your Personal Data

We do not sell, rent, or trade your personal data to third parties. However, we may share your data with the following categories of recipients for legitimate business purposes :



Recipient Category Purpose of Sharing
Shipping and Logistics Partners To deliver your orders (e.g., SF Express, DHL, HK Post)
Payment Service Providers To process your payments securely (e.g., Stripe, PayPal, Alipay, WeChat Pay)
IT and Cloud Service Providers To host our Site and store data (e.g., cloud storage, analytics providers)
Marketing Platforms To send marketing emails and manage campaigns (only with your consent)
Professional Advisors Lawyers, accountants, auditors when necessary for legal or compliance reasons
Legal and Regulatory Authorities When required by law, court order, or government regulation

International Data Transfers:
Some of our service providers may be located outside of Hong Kong (e.g., cloud servers). When we transfer your personal data outside of Hong Kong, we take steps to ensure that your data is protected to a standard comparable to the PDPO .

7. Data Security

We take all practicable steps to protect your personal data against unauthorized access, loss, misuse, or disclosure, in compliance with DPP4 of the PDPO .

Our security measures include:

  • Encryption: We use SSL (Secure Sockets Layer) technology to encrypt data transmission between your browser and our Site

  • Access Controls: Only authorized personnel have access to personal data, and only when necessary to perform their job functions

  • Secure Servers: We store personal data on secure servers with firewall protection

  • Regular Audits: We periodically review our security practices

Please note: While we strive to protect your personal data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

8. Data Retention

In compliance with DPP2 and Section 26 of the PDPO, we retain your personal data only for as long as necessary to fulfill the purposes for which it was collected .



Data Type Retention Period
Transaction and order data 7 years (for tax and legal compliance)
Account information For as long as your account remains active
Marketing preferences Until you withdraw your consent or delete your account
Browsing/usage data (anonymized) Up to 26 months (per Google Analytics policy)

When no longer required: We will securely delete or anonymize your personal data so that it can no longer be associated with you.

Legal obligation: If we retain data longer because it is required by law (e.g., tax records), we will notify you of this requirement.

9. Your Rights Under the PDPO

Under DPP6 of the PDPO, you have the following rights regarding your personal data :



Right Description
Right of Access You may request to know whether we hold your personal data and request a copy of that data.
Right to Correction You may request that we correct any inaccurate or incomplete personal data we hold about you.
Right to Withdraw Consent You may withdraw your consent for direct marketing at any time.
Right to Request Deletion You may request that we delete your account and personal data (subject to legal retention requirements).

How to exercise your rights:

Please submit your request in writing to us at the contact information in Section 12. We will respond within 40 days of receiving your request, as required by the PDPO .

Fees: We may charge a reasonable fee for processing access requests, as permitted by the PDPO.

Account Deletion: You may request account deletion by contacting us directly. Please note that past transaction records may be retained for legal and tax compliance purposes.

10. Third-Party Links

Our Site may contain links to third-party websites (e.g., social media platforms, payment gateways). This Privacy Policy applies only to our Site. Once you leave our Site, we have no control over and are not responsible for the privacy practices of other websites. We encourage you to read the privacy policies of any third-party websites you visit .

11. Children's Privacy

Our Site is intended for users who are 18 years of age or older. We do not knowingly collect personal data from individuals under the age of 18. If you believe that a child has provided us with personal data, please contact us immediately so that we can delete such information .

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will:

  • Post the updated policy on this page with a new "Last updated" date

  • Notify you via email or a prominent notice on our Site (where reasonably possible)

Your continued use of our Site after any changes constitutes your acknowledgement of the updated Privacy Policy.